For a marketing team to have a clear direction with their project, they must have a solid creative marketing strategy. This should guide them in understanding their roles, using their resources, and taking the necessary steps to achieve their goals.
Creative strategy in a nutshell
A creative strategy is a plan that guides a company in developing and executing certain actions towards the fulfillments of its objectives, which always include business growth and success. This strategy serves as an outline of the approach the company needs to take. For a creative marketing strategy to give positive results, it needs to include certain elements.
Elements of a creative marketing strategy
First, the strategy must have clearly defined goals. This shall give the company and the assigned team or teams the necessary direction. For instance, if the goal is to increase online engagement in the coming quarter, then it must specifically define the target. A good example in this case would be “to increase online engagements by 30% by the second quarter of this year.”
When the purpose of the campaign is defined, it is easier to identify the key performance indicators (KPIs). These are important aspects that will help you measure the success of this marketing undertaking. Using the above example, KPIs must be the number of impressions on social media posts, including likes, comments, shares, and mentions.
Message is one of the most crucial elements of your marketing strategy. It should clearly define what you want to say about your product or service and how you want to deliver it. The style and voice must be consistent with your brand. This aspect also includes what channels you must use to send the message.
Lastly, a creative strategy must set an accurate budget that covers everything from deliverables, marketing fees, video production house HK fee, etc. A timeline is also necessary so that the team knows their deadlines so the project advances according to plan.
These are the most important components of a creative marketing strategy. Learn more by working with an experienced marketing agency near you.